Type G is a Lifestyle Branding & Design Studio

Successful communication is rooted in authenticity and cultural understanding.

That’s a core belief at Type G. After all, if you can’t speak your audience’s language,

how can they find meaning in your message?

Drawing on an extensive personal and professional history in action sports –
a category with no shortage of cultural cues - Mike Nelson launched Type G in 2004. Since then the studio has brought its unique perspective to a broad range of clients, across both consumer and business-to-business categories.

Whether through intuition or discovery, the mission of every Type G communication is simple: to deepen the connection between a brand and their audience.